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Sightseeing the Icons

San Francisco is a place of landmarks and photo opportunities, not the least of which is the Golden Gate Bridge. Crossing the famous suspension bridge that spans San Francisco Bay via bicycle, by car or on foot is a must.

There are countless sights that add to San Francisco’s allure, especially for first-time visitors: Take a ferry to Alcatraz Island, the site of a former federal penitentiary in the middle of the bay. Marvel at the winding, hillside Lombard Street lined with flower gardens. Stroll Fisherman's Wharf, with its restaurants and attractions. Have a picnic in Alma Square facing the colorful Victorian houses known as the “Painted Ladies.”

The best way to see it all is by climbing aboard one of the cable cars serving California Street, Chinatown, Nob and Russian hills, and Ghirardelli Square near Fisherman’s Wharf.

You’ll find public art throughout San Francisco. In the Mission District, visit Balmy Alley with its colorful murals depicting city history. At the intersection of Broadway and Columbus Avenue in North Beach, “The Language of Birds,” 23 “flying” books with words and phrases that “fell” to the street, tells of the area’s literary history.

The ethereal “Soma” along the waterfront is a cluster of LED “neurons” flowing through nine-meter “dendrites.” The Bay Bridge, connecting San Francisco with Oakland and the East Bay, has the “Bay Lights,” offering an enchanting view from the Embarcadero, or the eastern portion of the waterfront. You’ll also find rotating art installations around the city in places like Patricia’s Green in Hayes Valley.


Waterfront Fun at the Embarcadero

You can spend your entire visit in the Embarcadero and not see it all. Get to know local marine life at Pier 39, home to both lounging sea lions and the Aquarium of the Bay. You can also catch a tour to Alcatraz Island here. A recent addition to the waterfront is the child-friendly Exploratorium at Pier 15, an interactive museum delving into science, art and human perception.

Take a break for a bite to eat at the Ferry Building Marketplace, which hosts restaurants and vendors selling artisanal cheeses, wines, fresh produce, breads and seafood, before taking a ferry across the bay for a different view of the city.


Neighborhood Dining Experiences

San Francisco is the gateway to Northern California’s wine country, and much like the region’s varietals, its neighborhoods are known for their distinct dining flair. You’ll find no-frills Mexican in the Mission and Castro districts alongside up-and-coming sushi and Chinese restaurants.

Dim sum is everywhere in Chinatown, and North Beach is famous for its Italian food. In the shopping paradise of Union Square, find Michelin-starred and celebrity chef restaurants alongside old-school establishments and casual eateries.


Golden Gate Park

After dining, wander over to the city’s 411.6-hectare urban oasis, Golden Gate Park, and enjoy the tranquility. Stroll through the San Francisco Botanical Garden, ride the carousel, or visit the bison herd, the conservatory and the windmill.

The park also houses the de Young Museum featuring contemporary art and the California Academy of Sciences and its aquarium, planetarium, natural history museum and living rooftop. Both are must-visit spots before stopping to reflect on your San Francisco experiences in the Japanese Tea Garden.

Fun Fact

Chinese fortune cookies
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The fortune cookie was invented in San Francisco.

Aerial view of Asheville, North Carolina
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